7-Eleven expands Victorian footprint and boosts employment

By Sarah Stowe | 08 Dec 2020 View comments

Three new stores opened in the the 7-Eleven retail network in the past fortnight across Melbourne’s CBD, bringing the total number of stores in Victoria to more than 230.

Braeden Lord, 7-Eleven general manager of retail operations, said the company was focused on investing in its people, as well as growth and innovation.

“The year has been challenging across retail and other sectors, but we’ve been able to adapt and stay on course to grow,” he said.

In Victoria 216 stores owned and operated by small family businesses, together with the support office, employ 3,200 staff. Lord said 7-Eleven’s ongoing commitment to investment and growth was positive for employment and important for the economy.

“By bringing the 7-Eleven offer to new locations and communities, we are pleased to be able to create new jobs,” he said. “This is particularly important in the wake of Covid-19.”

While the new suburban and regional stores in Doreen and Alfredton are opening up the convenience chain to local consumers, the brand new Collins Street 7-Eleven will welcome city-goers with a range of fresh new offers as they return to the CBD.

Alongside its network growth, 7-Eleven has also entered strategic partnerships with Adobe and Microsoft to accelerate the company’s ambitious digital strategy.

With transformation works well underway and a focus on making people’s lives easier, 7-Eleven’s digital plans signal a significant step forward for the leading convenience retailer.

“We’re excited about what’s in store for our customers across Australia as we eye 2021,” Lord said.