Accor launches new campaign to reinvigorate city tourism

Accor is banking on reigniting our love of cities with its newest campaign, ‘Go ALL Out’, which has just launched in Australia and New Zealand.

The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences across the portfolio of brands.

Accor has more than 380 properties across Australia and New Zealand, including international brands such as SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.

The campaign includes a program of eclectic events taking place in cities across Australia and New Zealand.

A central campaign and events hub showcases more than 150 Accor-created and Accor-supported events, to inspire and motivate travellers to seek out city experiences that tap into their passion points – whether that’s live music, food and wine experiences, arts and culture, or sporting events.

The accommodation business has collaborated with many of its major event and sporting partners to pull this together, including Vivid Sydney, the AFL, the NRL, Melbourne Food & Wine Festival, Museum of New Zealand Te Papa Tongarewa, and Winter Pride Queenstown.

And Accor properties on both sides of the Tasman are also hosting a range of bespoke events such as a Sydney Solstice and Fête de la Musique festival with gin infused cocktails at Sofitel Sydney Darling Harbour’s Champagne Bar.

In New Zealand, Novotel New Plymouth Taranaki is celebrating Matariki (Māori New Year) with a degustation dinner hosted by renowned chef Martin Bosley and Kono on 8 July.

Across these events, ALL and Accor Plus members will enjoy exclusive access to offers, events and limitless experiences.

Accor’s ‘Go ALL Out’ campaign runs from now until 30 September 2021 and includes the following campaign elements:

  • Paid media, including out-of-home advertising, a paid partnership with Ticketek, Broadcaster Video on Demand (BVOD) television advertising, digital advertising, social media and video content.
  • Owned channels, including email marketing, app and website display advertising, social media campaigns, and in-hotel assets.
  • A tactical promotion of Accor’s flexible rates across the Pacific.