Hotel group Accor launches million-dollar campaign

By Sarah Stowe | 26 May 2022 View comments

International hotel group Accor has launched a Pacific-wide, million dollar marketing campaign.

The initiative will promote ALL.com as the key digital destination for travel experiences, with strong loyalty benefits

The campaign leads with some of Accor’s preeminent brands such as Sofitel, Pullman, Novotel, Mercure, Mantra and ibis. It connects them to ALL.com and highlights the benfefits of the ALL – Accor Live Limitless loyalty program.

Accor Pacific CEO Sarah Derry said: Increasingly, our guests are seeking more personalised experiences and this brand-led campaign showcases the richness and quality of choice across the Accor network.

”Guests have access to multiple unique experiences through ALL.com, from our collection of boutique MGallery hotels, experiencing Swiss indulgence with Chocolate Hour at Mövenpick Hotels & Resorts, through to relaxing in Mantra’s spacious family apartments.”

Accor million-dollar campaign

The ALL.com brand campaign runs from now until 30 September 2022 using a variety of media channels.

Accor is tapping into promotional spots on TV breakfast show Sunrise. Other paid media initiatives include a national competition on TVNZ 1, digital advertising, social media and video content.

Partner advertising will include LED signage and video advertising on Accor Stadium screens. There will also be Accor brands featured in LED signage at AFL and NRL matches across the region.

The campaign will feature on owned channels. This will include email marketing, app and website display advertising, social media campaigns, digital assets at Accor properties and hotel social media channels and websites.

Accor’s flexible rates across the Pacific will be highlighted, and ALL members can access extra reward points.