Accor partners A-Leagues All Stars Barcelona game

By Sarah Stowe | 23 May 2022 View comments

Accor is partnering the A-League’s All Stars for the highly anticipated game against Barcelona FC at Accor Stadium.

The official partnership includes Accor Live Limitless branding on the A-Leagues All Stars jersey for the Barcelona match.

Accor Pacific CEO Sarah Derry said: “We are very excited to be supporting this incredible match and the A-Leagues All Stars.

“Accor is dedicated to creating world-class customer experiences and, watching a match with some of the best football players in the world, will be a fantastic experience for spectators at the Accor Stadium.

“This partnership expresses our support for tourism, hospitality, events and travel, which play a vital role in our culture.

“Sporting and cultural events are helping to revitalise the travel industry by encouraging people to travel once again.”

Derry said “This football match gives our ALL-Accor Live Limitless loyalty members incredible experiences beyond our hotels. It enables us to showcase our impressive portfolio of hotel, apartment and resort brands and the very best of our loyalty program.”

Accor operates four hotels in Sydney Olympic Park with the Pullman, Novotel, ibis and ibis budget brands.

Accor opened a Novotel hotel in Sydney’s Darling Harbour 30 years ago and now has 395 hotels, resorts and apartments and 18,000 team members in the region. Accor has a long-term commitment to supporting sport, tourism and culture in the Pacific, and partner with the AFLW, AFL, NRL, NSWRL and Netball Australia.

From luxury to economy, Accor has 18 international brands across Australia, New Zealand, Fiji and French Polynesia, including SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Mövenpick, Grand Mercure, Peppers, The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis Styles and ibis budget.