Accor’s premium hotel brand adds three more properties

By Sarah Stowe | 28 Oct 2020 View comments

Three new The Sebel hotels are set to open in Australia and New Zealand within the next 12 months, giving Accor’s premium hotel brand a total of 35 properties in the Pacific.

The Yarrawonga hotel will open this year with Melbourne Ringwood and Wellington Lower Hutt set for a 2021 unveil.

Simon McGrath AM, Accor Pacific CEO, said “The Sebel is a leading premium brand with a strong reputation for delivering exceptional accommodation and an outstanding service experience. Trusted brands, like The Sebel, bring quality and credibility to the serviced apartments sector, which has been rapidly growing in popularity.

“We are expecting to see a boom in this area, particularly in the current climate, as serviced apartments limit unnecessary contact with other guests and offer a safe and secure way to travel.

“Each of these hotels will have significant impacts locally, driving employment and tourism to each location.”

The multi-million dollar development The Sebel Yarrawonga [pictured above] will set a new benchmark in accommodation, dining, conference and events facilities for the Murray River region when it open its doors to guests on 1 November 2020.

The Sebel Melbourne Ringwood | Inside Franchise Business Executive

The Sebel Melbourne Ringwood | Inside Franchise Business Executive

On 22 February The Sebel Melbourne Ringwood opens in partnership with prominent Victorian ‘Brady’ family of Amber Property Group.

Located 23km east of Melbourne’s CBD and two minutes from retail shopping mecca Eastland, Ringwood is the gateway to the Yarra Valley and a rapidly growing commercial corridor.

Accor will partner with the well-known Sarin Family for the new-build The Sebel Wellington Lower Hutt, which will open in mid-2021.

The Sebel Wellington Lower Hutt | Inside Franchise Business Executive

The Sebel Wellington Lower Hutt | Inside Franchise Business Executive

Built-in partnership with Hutt City Council’s project for the New Civic Centre, the property will overlook the Hutt River on the eastern shores of Wellington Harbour, a short distance from Wellington International Airport.