Amber Tiles sets 20 per cent growth target for national chain

By Sarah Stowe | 26 May 2021 View comments

Amber Tiles is on a roll, reporting record sales and an ambitious blueprint for growth, aiming to increase the network’s national footprint by 20 per cent over three years.

The well-established tile retail chain has benefited from the consumer pandemic-focus on the home, and the upturn in residential housing, the boost in home renovations and low interest rates bode well for the business.

CEO Shirley Liew said “Our business is booming. Following Covid-19, many retailers in the home improvement sector have seen an increase in customer spend and, in Amber’s case, that’s reached record highs.

“This has been a very tough financial year for many business owners but Amber stores were achieving positive returns with two months of trading still to go.”

Liew reveals the chain’s ambitious plans include relocating its warehouse facility to share more than 12,000 square metres of warehouse and office space with sister company Johnson Tiles.

“This will give us capacity for continuing growth,” Liew says. “We wanted to make sure we’re fully prepared to take advantage of the rebound in building and construction that has been predicted for the 2021-2022 financial year.”

The new building has been designed with sustainability and cost efficiencies in mind, achieving a 5* Green Star rating from the Green Building Council of Australia.

“From regulating the temperature inside the warehouse to energy management and rainwater harvesting, it’s healthier for people and the environment,” Liew said . “Keeping expenses as low as possible is also good news for our franchisees.”

The Amber and Johnson brands are part of the tile design, manufacturing and marketing business Kim Hin Industry Berhad which is headquartered in Malaysia and operates in four key countries- Malaysia, China, Australia and Vietnam.