Anytime Fitness co-founder joins Boutique Fitness Studios

By Sarah Stowe | 17 Jan 2022 View comments

Anytime Fitness co-founder Jacinta McDonell has joined Boutique Fitness Studios as a director, board member and investor.

McDonell joins stakeholders including former AFL player Tory Dickson and professional cricketer James Pattinson in the joint-venture master franchise operation group. She is also on the Fitness Industry Roll of Honour and is a director on The Hunger Project National Board.

Boutique Fitness Studios’ CEO Matt Gordin said McDonell’s appointment will help accelerate growth at the multi-brand business.

“Jacinta is a leader who understands the wellness industry. Having grown Anytime Fitness to over 425 clubs within nine years, she has experienced all the highs and lows inherent in shaping a successful business,” he said. 

“As a business founder, frranchisor and consultant, Jacinta has a strong grasp of global fitness trends, franchise development and brand building. But what most excites me is Jacinta’s rock-solid values and vision for the future. 

“I have full confidence in her leading the next generation of fitness franchises,” said Gordin. 

McDonell said “I am passionate about franchisees accessing the future of wellness through practised systems and innovative franchise brands.

Jacinta McDonell joins Boutique Fitness Studios. Source: LinkedIn

Jacinta McDonell joins Boutique Fitness Studios. Source: LinkedIn

“Joining Boutique Fitness Studios allows me to harness that passion and turn it into bold but achievable plans. Championing a boutique fitness experience for all – franchisees, customers and team members – is key to our success.

“I look forward to leading our team to achieve our ambitious plans and being empowered and inspired along the way.”

Boutique Fitness Studios operates CycleBar, StretchLab and Rumble and has signed 40 franchises in the last year. In December 2021 the business confirmed its acquisition of master franchise rights in New Zealand