Peter Buckingham

Peter Buckingham is the managing director of Spectrum Analysis Australia Pty Ltd, a geodemographic and statistical company. Peter is both a Certified Management Consultant and a Certified Franchise Executive.  Visit
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The 8 most expensive words in the English language


What are the eight most expensive words in the English language? ‘Because it has always been done that way’. There are two reasons why this phrase might be trotted out. New management

Could service return to service stations?


A point of distinction in the market is valuable for any business.  So could service be the game changer in the service station arena? My first job (that put me

What gives a franchisor nightmares?


Try the escalating costs of retail space for their franchise system. Let’s imagine I am a franchisor in Australia today, in a predominantly retail business. My biggest fears are the