Bakers Delight adopts AI platform to accelerate growth

By Sarah Stowe | 01 Jun 2021 View comments

Bakers Delight is using an AI-driven platform to help capture, surface and analyse its data as part of a digital transformation journey.

The modernisation of the bakery chain’s internal processes and systems is intended to help empower franchisees, giving them more personalised insights that will accelerate growth.

Using Sisense Fusion Analytics, Bakers Delight team members and franchisees can avoid bakery items selling out. The analytics will also deliver more personalised shopping experiences through customer loyalty initiatives.

Hamish Ross, group chief financial officer at Bakers Delight, said “We saw that Sisense met our key data and analytics needs. Its global standing, artificial intelligence technology and customer use cases clearly demonstrated they could deliver what we are looking for in our transformation plans.

“We are looking forward to partnering with Sisense during the next phase of our journey, and overhauling our digital systems, where we can implement new tools to deliver better results for our ecosystem.”

The bakery chain has more than 700 locations across Australia, New Zealand, the US and Canada.

Sisense chief customer officer, Gali Kedar said “Partnering with such a respected and recognisable brand such as Bakers Delight has been incredibly rewarding. We are proud to have helped Bakers Delight realise their vision of becoming both a modern and data-driven company that sets a new and game-changing standard for data-driven business transformation.

“Another success factor is our continued commitment to product enhancement, development, and an alignment with Bakers Delight’s vision of infusing analytics everywhere and into their company workflows, rather than relying on traditional dashboards and reports,” Kedar said.

Sisense recently conducted a survey of more than 460 companies in the ANZ region which showed more than two thirds of businesses are increasingly finding value in business intelligence and the integration of analytics programs.

The ANZ State of BI & Analytics Report 2020: Special COVID-19 Edition also revealed data, analytics and dashboards were more used post-Covid than pre-pandemic.

Read more: Bakers Delight joint CEO David Christie talks business and technology.