Battery World signs sporting stars for summer campaign

By Sarah Stowe | 24 Nov 2021 View comments

Three sporting stars will be fronting Battery World’s Christmas campaign after the retailer signed partnerships with Ironman TJ Hendy, Big Bash cricketer Ben Cutting and Tokyo 2020 Olympics beach volleyball silver medallist, Mariafe Artacho del Solar.

Johnny Kennedy, Battery World GM, believes the active and adventurous lifestyles of the three athletes align with the brand’s mission to encourage people to explore Australia, without the barrier of border closures.

“We’re thrilled to partner with these three Australian athletes who have achieved incredible success in their respective fields and have made Australia proud as ambassadors of our country. Their success is a clear testament to their drive and passion,” Kennedy said.

The latest campaign, ‘Power Your Summer’, will see the sporting stars promote Australian-made Yuasa batteries, manufactured by Australia’s oldest battery manufacturer and Battery World parent company, Century Yuasa.

“Over the holiday season, we see a surge of customers preparing for their holidays. We’d like to encourage holiday-makers to pop into their local Battery World to get those batteries checked, to ensure they’re charged and safe for their summer adventure,” said Kennedy.

Appointed to the GM role in August 2020 Kennedy made it clear at the time there was a need to boost awareness of the brand.

“We have huge opportunities for the future; the biggest challenge is letting consumers know what we do,” he said.

To celebrate the partnerships, there’s a consumer competition in which one lucky customer will win a Quinitrex tinnie and trailer valued at $15,000 when they purchase either a Yuasa or Century battery in combination with any other product instore between 29 November and 24 December.

Customers will also go in the running to win a Cool Cabana, with one cabana to give away per store.

Last year the summer promotion was headed up by rugby star ‘Honey Badger’ Nick Cummins.

Battery World has aligned itself with active sports in its recent partnerships, including sponsorship of Stadium Super Trucks and the Aussie Racing Cars Super Series.