Ben & Jerry’s cuts franchise fee by $20,000

By Sarah Stowe | 03 Aug 2020 View comments

Ben & Jerry’s is, for a limited period, reducing its upfront franchisee fee by $20,000 in a move to attract more potential franchisees across Australia and New Zealand.

The global ice cream network is part of the Unilever stable and over the last 12 months has refined its establishment and fit-out to cut set-up costs.

Bruce Lambert, business development manager, Ben & Jerry’s ANZ, said “Our build costs have decreased vastly over the past year meaning we are doing well to keep capex requirements down, and when you couple this with landlord incentives – we are now able to get franchisees up and trading quicker than before and at a reduced cost.”

Lambert said sales had “continued to out-perform expectations in the recovery from Covid-19 compared to last year’s figures”.

“We want our support to be felt right across the network and also be in a position to help future franchise partners get into small business,” he said.

The $20,000 saving on franchise fees will be available for all new franchisees who sign up before 1 October 2020.

Available sites have a reduced investment level of between $250,000 and $450,000.

Ben & Jerry’s is not alone in revising its franchise fee under the strictures of the current crisis.

In June, Australian allied health services company Physio Inq flipped its franchise model and slashed upfront fees by as much as 85 per cent.

As Physio Inq slashed franchise fees, it also introduced a no lock-in contract so franchisees can opt to leave without paying an exit fee.

Poolwerx is another brand that in June took action to make its franchise offer more accessible to incoming franchisees.

It announced a $40,000 saving for every new franchisee to purchase a business between 1 July and 31 December 2020, dropping Poolwerx franchise investment costs from $99,800 to $59,800.