Body Fit Training expands, opens 50 studios by March 2021

By Sarah Stowe | 23 Nov 2020 View comments

Body Fit Training will open 50 studios before March 2021, and has ambitious plans to launch 100 new studios in the next year.

Most of the new openings over summer will be in Australia, with some studios also opening in New Zealand and Singapore, and the second US studio just unveiled in Fort Lauderdale, Florida.

Joint CEO Richard Burnet told Inside Franchise Business Executive, “We have very successful flagship studios in New Zealand, Singapore and the US which will allow us to rapidly expand into those markets in particular, before we set our sites on the UK.

“We had three quiet months between April and June where the world understandably stood still. Since June, our growth has easily surpassed pre-Covid levels.

“We have a unique group fitness offering that combines true strength training as well as great cardio workouts, and that’s certainly driving our member demand. In turn this creates demand from franchisees who understand why we’re different from other fitness offerings.

“And of course, the more territories we sell and the more studios we open, the more people notice us and want to buy one before they sell out,” Burnet said.

“It’s one thing opening studios, but to open them and have them become so profitable so quickly – in markets where our brand previously hadn’t existed -gives us enormous confidence that our model will work in any location.

 

The business began in 2017 and in the last two and a half years of selling franchises Body Fit Training has opened 70 of the 170 studios sold.

“We’re so proud of the amazing group of franchisees we have (many who have multiple territories) and their passion and work ethic to see Body Fit Training succeed.”

 

Body Fit Training provides 50 minute classes of progressive programs which combine strength and resistance training with cardio. The aim is to deliver superior, and customised, results with members increasing their capacity and capability in four to six week blocks.