Boost Juice launches chatbot
Boost Juice launched last week its first ever Messenger ChatBot that speaks to and rewards customers.
Customers send a Facebook message to the bot which will ask questions to match them with their perfect fruit. They then need to ‘woo’ the fruit personas to score themselves a Boost voucher, and ultimately a trip to Japan where they marry their perfectly matched fruit.
“We wanted to create a bot that was different to what we’ve seen from others brands, not only did we set out to ensure it had the Boost personality but also it needed to reward our customers, and the results are speaking for themselves” said Christian McGilloway, head of digital.
Designed to deliver compelling experiences for customers, the bot has 34,000 Boost fans making use of the chatbot.
According to Business Insider Australia, ChatBots are the way of the future for brands and has seen the Australian smoothie and juice bar achieve a 99 percent of people coming back on the second day and 82 percent were back on day five.
McGilloway explained that the bot was not about educating customers or selling them a product, it’s all about having fun for us.
“Brands get caught up in trying to sell to customers, when really, we just aim to create engaging experiences. This links back into our brand ethos, which was built on giving our customers a reason to smile and therefore keeping Boost top of mind."
Boost Juice’s marketing director, Jodi Murray-Freedman said the retail space is competitive and as a brand “we need to be challenging ourselves to find new ways to engage with customers that fit into their day-to-day lives.”
"It allows our customers to engage with our brand in a way that has never been done before,” she added.
The Matcha Bot can be found on Boost Juice’s Facebook page until 28th May 2017.