Bubble tea entrepreneur is latest to hit the franchise trail, with Naröcha

By Sarah Stowe | 31 Aug 2021 View comments

A bubble tea entrepreneur is franchising her Japanese-inspired drinks business two years after launching the first Naröcha store in Melbourne.

At just 21 Nicole Culham relocated from Indonesia to Australia specifically to set up the beverages business.

Now she is keen to expand through franchising, and has her first franchisee already up and operating.

At the franchised outlet in Werribee the new Naröcha store features slick, polished concrete with pops of signature minty Naröcha green and baby pink. It seats 24.

Culham told Inside Franchise Business Executive, “We see Naröcha as a leading bubble tea brand and hope to expand nationally over the next 12 months. We have two stores in Victoria, with a third on the way and many more franchising opportunities in the works.

“We’ve had incredible success with our first franchised store in Werribee and are eagerly looking forward to welcoming new franchisees.”

There’s a focus on serving top quality ingredients including premium loose-leaf teas, St. Ali Coffee beans, and A2M Milk.

“We strive in transparency and honesty and take pride in the quality ingredients we use,” she said.

Naröcha also has lactose-free, gluten-free and vegan options on the menu, and merchandises its tea powers and tea.

Culman said “The innovation in our product offerings and the options for a healthier bubble tea is what drives customers back.”

She has set the initial investment for a Naröcha store between $250,000 to $350,000 plus GST.

Naröcha is the latest small business to enter into the busy beverage franchise market which includes bubble tea brands such as Chatime, Gotcha, Gong Cha, Little Cha and Sharetea.