Case Study

Showing 1 - 10 of 226 results
JAX Tyres & Auto boosts sales 22 per cent with award-winning CX transformation

23/11/2020

JAX Tyres & Auto customer experience transformation has significantly boosted business. As a result of new measures, the previous best sales performance was surpassed by a massive 22 per cent. Repeat

New Battery World boss talks tactics for future

09/11/2020

Who is the new boss at iconic Aussie retail chain Battery World? Johnny Kennedy is as passionate about the business of batteries as it’s possible to be, thanks to a

How Baskin-Robbins hit a two-year target in just two months

26/10/2020

Baskin-Robbins’ took just two months to hit a two-year target during the pandemic. How did it do it? Learning to activate the digital channels was the challenge that paid off with just

Is in-house marketing on the way out?

30/09/2020

New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,

Quest franchise relationship manager snaps up his own franchise

29/09/2020

One Quest Apartment Hotels executive has taken the leap and bought a franchise in the heritage chain, fulfilling a lifelong aspiration to become a business owner. Franchise relationship manager Michael

Domino’s TikTok Challenge the latest food franchise promotion: who else is getting in on the act?

28/09/2020

Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the

KX Pilates’ China JV, studio openings and innovation program drive fitness chain forward

18/09/2020

KX Pilates founder Aaron Smith has secured a JV into China and is leading the way on R&D to create equipment unique to KX, which will start rolling out in

On the road to Covid normal: the easing of regional Victoria’s restrictions signals hope for Melbourne too

16/09/2020

From 11.59pm tomorrow (September 16), regional Victoria will take the third step out of COVID-19 restrictions, Premier Daniel Andrews announced today. According to the roadmap revealed last weekend, the move

Gelatissimo celebrates 18 years, CEO looks to the future

16/09/2020

Gelatissimo has come of age. This year the Aussie gelato business founded by Domenico and Marco Lopresti celebrates its 18th birthday. In his seventh year as CEO of the gelateria chain,

How The Coffee Club delivered its major brand refresh: top tips

14/09/2020

How do you go about delivering a significant brand refresh? Megan Magill, chief brand officer at Minor DKL Food Group, The Coffee Club’s parent company, explains just what went into