CouriersPlease COO returns after three-year absence

By Sarah Stowe | 26 Oct 2020 View comments

A familiar face takes up residence on the CouriersPlease executive team as Phil Reid slips back into the chief operating officer role after a three-year absence.

In the last three years, Reid was national premium fleet manager at transport and logistics company StarTrack, helping the company transform its premium service.

Now he’s back at CouriersPlease (CP), where he began as a courier in 1998, Reid will direct operations across every part of the organisation, leading a team of more than 1200 people across the franchisee network and support staff.

An advocate for safety and innovation to enhance processes and efficiency across the workplace, he is already undertaking a transformation project by introducing technological solutions and refinements across the business.

One such change is updating CPGo, an application that determines optimal routes for franchisees to take before they commence their run, which will help boost productivity even further and enable CP drivers to conduct more efficient deliveries.

Reid will also look at how CP prioritises deliveries and can provide a higher level of service for customers.


Mark McGinley, CEO, said “We’re thrilled to welcome Phil back to the CP team. His experience in aggressive growth strategies will be a great asset to us, particularly as the business has seen substantial growth this year.

“Our continued focus will be on implementing new technology and improving our automated systems. Phil’s breadth of knowledge and experience will undoubtedly keep this momentum going and help drive further growth for the business.

“Not only does Phil bring a high level of skill and expertise to the role, but he has been a valued and respected part of the company for many years, and we couldn’t be happier to welcome him back to the fold.”

Reid has more than 25 years of experience in logistics and transportation. He worked his way through the company, first appointed to the COO role in 2016.

His achievements during this time include reducing Lost Time Injuries by 70 per cent through a targeted safety approach and leading the largest franchisee conversion in Australia, with 650 contracted drivers converting to a franchise model.