Domino’s celebrates 60th birthday with bumper baby gift

By Sarah Stowe | 07 Dec 2020 View comments

Pizza giant Domino’s is celebrating its 60th birthday on 9 December 2020 in an unusual way, gifting the equivalent of 60 years’ worth of free pizza to the family of a baby named Dominic or Dominique born in Australia on that day. 

Domino’s Australia and New Zealand CEO Nick Knight said “We have been blessed with 60 incredible years as a company, with 37 of those here in Australia.

“We wouldn’t be celebrating this milestone without the support of our  amazing customers and their faith in us to continue delivering delicious meals for great value.”

To win, eligible parents must be the first to email Domino’s that their appropriately-named baby was born on 9 December 2020.  The pizza firm will confirm with a phone call and ask for a certified copy of the baby’s birth certificate. 

The family that meets these requirements [according to terms and conditions] will receive a cash prize of  $10,080 (the equivalent of a $14 pizza every month for 60 years). 

Domino’s was founded in Ypsilanti, Michigan, on December 9, 1960, by brothers Tom and James Monaghan when they purchased ‘DomiNick’s’ pizza restaurant.

Later rebranded Domino’s – with the three dots in the logo representing the Monaghans’ original three stores – the first Australian outlet was unveiled in Queensland’s Springwood in 1983.

Today, Domino’s Pizza Enterprises Limited is Domino’s largest franchisee outside of the US and has more than 2,700 stores across nine countries.

Earlier this year Domino’s unveiled its Call on Arrival technology, and on September launched its TikTok challenge.