Domino’s seeks new marketing boss

By Sarah Stowe | 31 Mar 2021 View comments

Domino’s is on the hunt for a new ANZ chief marketing officer following the resignation of Allan Collins, who has been in the role for almost 15 years. 

Collins, who has resigned to pursue new career opportunities, helped grow the brand into the household name that it is today.  Collins previously held marketing roles with Red Bull and Diageo.

Domino’s ANZ  CEO Nick Knight said “Over the past 15 years, Allan has been instrumental in helping us grow the business, challenge the status quo, and build an agile, world-class marketing function. 

“He will long be remembered for his creativity, charisma and commitment to the Domino’s  brand, and his tireless focus on putting the customer first.  

“We thank him for his significant contribution and wish him well on his next endeavour.” 

Domino’s is now in the process of recruiting a new ANZ CMO.

“We have talented people in key positions across the entire marketing department to keep delivering sales growth, before a new CMO is appointed who can bring a fresh approach and new thinking,” said Knight.

“We look forward to welcoming a talented new CMO to the business, who will continue to put  Domino’s on the map and in the households of millions for years to come.” 

Late last year the Aussie-based group celebrated the brand’s 60th birthday with an unusual customer promotion centred on naming a new baby.

Domino’s Pizza Enterprises Limited is Domino’s largest franchisee outside of the US, holding master franchise rights to the brand and network in Australia, New Zealand, Belgium, France, The Netherlands, Japan, Germany, Luxembourg and Denmark.

Today, the group has a network of more than 2,700 stores.