Fitness Enhancement celebrates 21st birthday

Congratulations to boutique brand Fitness Enhancement which has just celebrated its 21st anniversary year.

Founder Scott Hunt was a 19-year-old uni student with a few hundred dollars to his name when he took the first step towards his dream goal – establishing a personal training business.

Now the Gold Coast-based business is a chain of boutique private personal training studios spanning six cities and 2000 Aussie suburbs.

The resilience of the business, which offers both a studio and mobile PT model, has been evident in its ability to trade through Covid-enforced restrictions.

Delivering fitness sessions in outdoor areas was an easy solution that kept franchisees trading.

Hunt says “While already invested in this area, we were able to pivot the business to really build that market and accommodate clients during the lockdown periods.

“We’ve spent 21 years helping people live a fitter and healthier life and we are so proud that the hard work of the whole team has helped us not only get through Covid but business right now is booming!”

Hunt has kept all staff and franchisees in business and continued to create new job opportunities.

“We’re looking forward to keep growing and showing everyone in Australia how we can help you achieve your goals no matter where you started from,” he says.

Fitness Enhancement registered as a National Disability Insurance Scheme (NDIS) provider to help people living with a disability achieve their health and fitness goals.

And this work in the disability sector, an area of growing demand with Government funding available for eligible participants, has given the mobile fitness business a real point of difference.

“It’s provided franchisees with an entire extra revenue stream with very little competition to what we offer,” Hunt told Inside Franchise Business earlier in 2020.

“The work is also extremely personally rewarding for each franchisee as we can have a real impact on people lives.”