Fitstop targets Aussie Super Bowl fans with new TVC

By Sarah Stowe | 14 Feb 2022 View comments

Fitstop is targeting a new audience of sports fans with its debut TV ad to be shown during the Channel 7 broadcast of the Super Bowl. It’s part of a strategic move to spread the message about a new functional fitness program at the fast-growing franchise.

Fitstop’s digital marketing agency boss, Taylor Fielding at TFM Digital, said “We’re buying into the world stage of sport to reveal FitStop’s world class training format, and there is no better way to launch it to market.

“The Australian Super Bowl fans are all round sports lovers, health focused and tech savvy, making this the perfect audience to receive the 2022 FitStop Formula.”

Peter Hull, CEO of FitStop said “We’ve developed a whole new functonal fitness training format which we’re confident will help drive our success and set us apart from our competitors”

“When TFM presented the opportunity, we knew it was the perfect way to launch this to market and we’re excited for this to be our debut onto broadcast television.”

The recently produced 30 second commercial produced by Brisbane video company “SwipeUp ” features thefive Fitstop ambassadors including ex Survivor contestants Simon Mee & Daisy Richardson, alongside Jayden Hadler, former Australian Olympic Swimmer performing the various movements inline with the new training format.

The TVC will be first seen live throughout the Seven’s coverage of the Super Bowl, as well as on exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham, the first Australian to play in the Super Bowl

In the past six months, FitStop has boosted the network of 48 franchises by 23 and opened the group’s first New Zealand franchise.