Forty Winks plans 30 more stores, ties up with Australian Made

By Sarah Stowe | 01 Jul 2020 View comments

National bedding retailer Forty Winks is partnering with the Australian Made Campaign.

The news comes as the bedding retailer reveals it has a medium-term growth plan for a further 30 stores, taking the Australian footprint to 130 outlets.

There are no details yet as to which regions and towns are on the target list for the 35-year old retail chain.

Forty Winks CEO David Edwards said, “Forty Winks is a proudly Australian owned and operated brand, represented in every state and territory by local family franchisees who provide employment to well over 600 Australians.”

Forty Winks backs Aussie businesses

The new partnership with Australian Made cements the Forty Winks brand as a high quality bedding specialist, with Australian made products conforming to high quality and safety standards.

“As an iconic Australian brand, Forty Winks is passionate about supporting local manufacturers and this rekindled partnership with Australian Made will further bolster our commitment to stocking Australian made product in every store,” said Edwards.

According to Roy Morgan research, almost all Australians (99%) are aware of the Australian Made logo, with the vast majority (84%) associating it with supporting local jobs and employment and over half with products that are of high quality (58%) and are produced using ethical labour (57%).

Australian Made CEO Ben Lazzaro said “As an Australian Made retail partner, Forty Winks is committed to providing its customers with a wide variety of genuine Australian products both in-store and online, while offering a valuable channel to market for Australia’s furniture, mattress and bedding manufacturers.

“This commitment is set to be further enhanced through a strengthened partnership with the famous Australian Made logo.

“We applaud Forty Winks for its support of these local industries. They are investing in local jobs and businesses, which has tremendous flow-on effects for the economy and broader community.”