FRANData delivers Pizza Hut Australia high franchise rating

By Sarah Stowe | 10 Feb 2021 View comments

Pizza Hut Australia rated 4-star by FRANData; the food brand is the first franchise system to achieve this in 2021.

Phil Reed, Pizza Hut Australia CEO, said “We are extremely pleased to receive such a high rating from FRANData – having a 4* rating proves that Pizza Hut Australia is working closely with its franchisees to continuously improve business processes and experience.

“This is part and parcel of our wider transformation strategy, which is led by our investment partner, Allegro Funds. Our combined aim is to return Pizza Hut Australia back to its number one position through strategic transformation, finding value in areas previously untouched.”

Last month Reed spoke to Inside Franchise Business Executive about the strategic goal for the brand to become the number one pizza brand in the country and unveiled its kiosk model which is rolling out across service stations.

To achieve its rating Pizza Hut was able to demonstrate both a very high level of transparency and a superior level of franchise performance.

The Australian Franchise Rating Scale rates firms which have undergone an independent and fact-based assessment across seven key categories. It is operated by FRANdata Australia, a leading franchise business intelligence and information advisory business.

FRANdata’s Australian CEO, Darryn McAuliffe, said “This strong rating reflects the ongoing achievements of Pizza Hut Australia in what really has been, and continues to be, a remarkable transformation.

“Over the last few years there has been a heavy investment in refreshing the brand, improving systems, improving the customer experience and building the engagement of their franchisees.

“These strategic initiatives are all now paying dividends with current data and trends pointing to an ongoing improvement over the coming years.”

McAuliffe expects heightened interest in Pizza Hut Australia from the lending community.

“The franchise system is also making available comprehensive bank credit and franchise underwriting reports to lenders,” he said.

A closer and improved franchisee relationship was a high priority for Allegro Funds, a private equity firm which specialises in turnaround and transformation, when it acquired the Australian master franchise rights for Pizza Hut Australia in 2016 with the goal of transformational growth.