Genesis Health + Fitness invests $3m on new site upgrade

By Sarah Stowe | 16 May 2022 View comments

Genesis Health + Fitness will invest $3 million on an upgrade of a newly-acquired fitness centre. 

The Lilydale Squash and Fitness Centre will rebrand as a Genesis Health + Fitness venue. The two-level 1800 sqm site will be redeveloped to include a huge gym floor with state-of-the-art equipment. Other features include three group fitness studios, a small group training Coaching Zone, Reformer Pilates studio, martial arts training space and a swimming school.

Genesis CEO Ian Jensen-Muir said the brand was thrilled to add another Victorian location, bringing the total number of clubs in the state to 14.

“We’re particularly excited about this site because it’s already so well loved by the community. We will respect the amazing work the former owners have done and continue the great service they have offered the community for 40 years.

“It’s also important to us that the new team is being lead by a passionate local who is a highly qualified fitness professional. We welcome Beaux as the new franchisee and look forward to making this a full-service flagship site for Genesis in Victoria representing the best Belgravia has to offer.”

The club is currently being redeveloped and plans to re-open early September with its exciting new offering.

Local fitness instructor and personal trainer Beaux Glenn will take the reins as the new franchisee.

“I am most excited about offering variation in Lilydale, all at one amazing hub. Members will be able to experience all aspects of training to better their health, body and mind.”

The site is located at 446 Maroondah Hwy Lilydale and will also have an existing beauty and hairdressing salon connected to the centre.