Hungry Jack’s signs Adelaide Crows deal

By Sarah Stowe | 22 Nov 2021 View comments

Hungry Jack’s signs Adelaide Crows deal, a four-year partnership between the Aussie fast food chain and the AFL team.

The partnership will see the burger brand support the Crows’ AFLW women’s team and the South Australian National Football League squad.

Throughout the season Hungry Jack’s will offer fans a free Whopper if the Crows kick a goal from outside the 50.

Hungry Jack’s founder Jack Cowin said “AFL fans know Hungry Jack’s has been a lucky charm for the West Coast Eagles and we’re hoping to share some of that luck and magic with the Adelaide Crows. We are settling the battle of the birds as the two teams will fly as one in partnership with us.

“This sponsorship follows a major infrastructure investment in South Australia as we recently upgraded all restaurants with the installation of Jack’s Cafe Barista coffee in response to Australian’s growing sophistication in the coffee and breakfast market.”

Cowin said the burger chain has a solid history in South Australia, which he described as “one of our largest and most passionate markets”.

“Unlike most big brands who start on the east coast, Hungry Jack’s was born in WA in 1971 and within a year we expanded into SA,” he said.

The state is home to its longest serving staff member, Connie Mara, who has been serving up burgers for over 48 years. Another three local crew members have all worked with Hungry Jack’s for more than 30 years.

Crows CEO Tim Silvers said, “Hungry Jack’s has been a huge supporter of footy and Australian sport and our players, coaches and staff consider it a privilege to be working with them on a day-to-day basis in the years ahead.

“Having entered a new era at the Crows, it’s hard not to be inspired by Jack Cowin’s journey as a successful, innovative and inspiring businessman. Importantly, we are taking a long-term view and there’s a determination to make this a winning partnership.

“Everyone is super excited to be joining forces with a big brand that has big ideas, as well as the chance to have some fun and bring joy to the Crows family along the way.”