Hydraulink targets infrastructure hot spot

By Sarah Stowe | 12 Aug 2020 View comments

Hydraulic hose supply and service franchise Hydraulink is doubling down on its franchise recruitment in the Badgerys Creek area, looking to build a strong footprint in the shadow of the new Sydney airport.

In signing up multiple new franchises the company (which has more than 400 service points throughout Australia, New Zealand and the Pacific Islands) will also create skilled job opportunities in the South West Sydney area where youth unemployment, in particular, exceeds 12.4 per cent.

Hydraulink managing director Denis Matulin said “The new airport is expected to generate as many as 45,000 new jobs over coming years, with major investment initially in the engineering, civil and construction sectors, followed by ongoing growth worth billions of dollars in aviation, transport, logistics and infrastructure.”

From now until 20150 the new airport construction and operation is expected to boost the Western Sydney economy by between $9.2 billion and $15.6 billion.

There will be a broader impact on Sydney’s economy too, with figures of between $15.7 billion and $25.6 billion (in net present value terms) predicted by Deloitte Access Economics.

“There will be a strong need for skilled hydraulic service providers at every phase of construction and growth,” said Matulin.

“We see a great opportunity to foster quality businesses and quality long-term employment in the skilled teams we will put in the field, all trained and working to the same standards of engineering excellence, safety and standards compliance across multiple sites.”

And one local franchisee has harnessed his passion for the brand to his skills and growth mindset, transforming an ex-State Transport Mercedes into a giant yellow showroom and billboard.

Hydraulink Campbelltown franchisee Jeff McCoskery left, at the launch of the expansion program | Inside Franchise Business Executive

Hydraulink Campbelltown franchisee Jeff McCoskery left, at the launch of the expansion program | Inside Franchise Business Executive

Campbelltown franchisee Jeff McCoskery [pictured, far left] and his brother Steve kitted out the 12.5m bus with tool benches, stock, a reception area – even a barbecue, fridge and hospitality area for a barbeque on the go.

“We were going to get a brightly decorated container on site at our Narellan headquarters – to complement our workshop base there and to supply the utes we use to get onto sites that demand them for access – but this was a better idea,” says Jeff.

“By taking the bus to them – rather than expecting them to come to us – we can get down to the nitty gritty of their needs in a relaxed but professional way. We can show them, on the spot, the type of quality work we do.”

Matulin gave the initiative a big thumbs up.

“The bus is a showpiece really for the skills, training and initiative we foster in franchise operators and the  people they employ, which is what the region needs. We want to develop the skills of the many people in South-Western Sydney, where the new Badgerys Creek airport will be an employment and opportunity
magnet for decades to come,” he said.