Jamaica Blue partners with ALIVE to prevent youth suicide

By Domini Stuart | 27 Jun 2022 View comments

Jamaica Blue has announced a national ‘The Big Give’ campaign in partnership with ALIVE, an organisation dedicated to ending youth suicide. 

For four weeks starting from June 21, more than 100 Jamaica Blue stores will be helping raise money and awareness to support the ALIVE Project and local communities around Australia. 

The funds raised from each store will go directly to the local community, with Jamaica Blue employees and the local community from each café selecting a school or sporting club to be offered the mental health support package, delivered through the Alive Project through online and in-person training.

A hand of support

The campaign kicks off with a social media movement ‘5 For Alive’, which calls for Aussies to post their hand-painted hand, representing a hand of support, with the hashtag #5foralive. In return, Jamaica Blue will donate $5 for every image posted with the hashtag across social media. 

There will also be a number of donation touchpoints, including in-store contributions whereby $1 from every Big Give Breakfast and Coffee Combo will be donated to ALIVE, along with QR codes calling consumers to directly donate to the organisation. 

“We’re proud to partner with ALIVE on this campaign, which aims to raise awareness of the incredible work ALIVE facilitates while also giving back to the community and those in need,” said Rachel Stuart, Marketing Manager of Jamaica Blue. “For as little as $25 we can support a child for one year with ALIVE’s mental health and support training.” 

A difficult time

The past couple of years has been difficult for many with COVID, floods and so much uncertainty.

“So many have been separated from loved ones and opportunities that we have all previously taken for granted,” says Tamsyn Rosenberg, Founder and CEO of ALIVE. “With the global prevalence of anxiety and depression increased by a massive 25 per cent due to these difficulties, and the lack of funding for programs such as these, this campaign could not have come at a better time.

“We’re delighted to be partnering with Jamaica Blue, and we’re hopeful this campaign will get Australians talking about the hard topics that are often not spoken about at home, or in the community. Together we can get real support where it’s most needed.”