Just Cuts raises $20K for SANE Australia
A pre-Christmas fundraising initiative resulted in Just Cuts raising more than $20,000 for national mental health charity SANE Australia.
The #Hearts4SANE five-day campaign involved stylists in salons collecting donations of $1 and $2 gold coin and EFTPOS donations to help fund the critical work of SANE Australia.
The charity supports people affected by complex mental health issues such as schizophrenia, bipolar disorder and obsessive-compulsive disorder (OCD), as well their carers, friends and family.
Just Cuts customers bought more than 16,000 SANE Australia Blue Hearts which they also signed to show their support; these were displayed in salons for the duration of the fundraising drive.
SANE will use the donations to reinforce existing support services including a national freecall help centre with experienced counsellors and online chat capability and 24/7 moderated online forums with live chat.
Just Cuts CEO, Amber Manning, said “I’m amazed by this effort from our 2,500 Australian stylists and their clients for SANE Australia.”
She said the results of the campaign showed the power of the network’s community involvement.
“I was incredibly proud to scroll through social media shots of salons covered with blue hearts over our five-day fundraising drive, and the amount raised by our clients and teams is especially impressive considering Covid has impacted trading for so many small businesses like ours,” she said.
Manning presented SANE with a cheque for $20,000 at the Just Cuts Academy in Caringbah, Sydney.
SANE CEO, Rachel Green thanked Just Cuts for the hairdressing chain’s awareness campaign and donation.
“I’m delighted to see Just Cuts recognise the critical importance of SANE’s peer and counselling support services, which provide a vital lifeline during Covid-19.”
In November 2020 the salon chain announced its own initiative to support mental health among its network. Just Cuts partnered with leading mental health awareness and support provider AccessEAP to give franchise owners, stylists and staff access to a range of counselling services, tools and resources.