Matt Fickling takes on top commerce role at Motto Motto Japanese
Matt Fickling is the new chief commercial officer at Motto Motto Japanese. Fickling takes up the new position immediately – he has been multi-tasking at the fast food chain for one year, heading up brand and marketing, and franchising.
Previously Fickling spent four years at boutique burger franchise Huxtaburger as head of operations, group general manager and then CEO.
As CCO Fickling will assist the managing director with expansion strategy and take direct responsibility for developing and growing new and existing revenue streams for the brands.
“More specifically it leads all business functions, including franchising, business development, brand and marketing, supply chain, digital and e-commerce,” he explained.
Motto Motto will be making franchising and marketing appointments, he said.
Fickling told Inside Franchise Business Executive “This is a challenging time of transformation for the industry, but we are very excited about Motto Motto’s future. It is truly a privilege to work with our managing director, William Liu. I thank him for the confidence he has shown in me over the last year.”
The business has established itself in Brisbane, offering modern and traditional Japanese and Japanese-inspired dishes.
Just a few weeks ago the Motto Motto business announced a new meal kit and ready meals brand, KYOTO at Home in response to the coronavirus crisis.
Motto Motto has secured wholesale customers for Kyoto and is seeking expressions of interest from other interested retailers and distributors around Australia.
There are 400 people working across the support office, store operations, central production kitchen and the KYOTO at home brand.