Motto Motto creates ready-meal brand to boost revenue

By Sarah Stowe | 16 Apr 2020 View comments

Just late last year Motto Motto announced plans to franchise the brand with an ambitious national growth strategy. Now the restaurant has pivoted to introduce Australia’s first Japanese meal kit and ready-made meal brand Kyoto.

The brand launch is a response to the coronavirus crisis. While still trading Motto Motto is adding to its revenue stream by tapping into its team and manufacturing capability .

Motto Motto set up its production facility in Brisbane’s Fortitude Valley in 2019. The facility is HACCP certified.

Group managing director, William Liu said “We are very pleased to be able to bring new products to alternative channels and keep our team and production facility in operation.

“We are providing contactless home delivery of Kyoto meal kits and are seeking to bring Kyoto to independent supermarkets and grocers where they know their customers don’t just want convenience, but also restaurant quality food when dining from the safety and comfort of their own home.”

Kyoto branded ramen dish from Motto Motto | Inside Franchise Business

Kyoto branded ramen dish from Motto Motto | Inside Franchise Business

Liu said “We are always seeking to innovate at Motto Motto and we see the current situation with COVID-19 to be able to do just that, bring to life new concepts and new products through utilising our innovative and agile team.”

Former head of Huxtaburger, Matt Fickling is the group’s head of brand and marketing.

“We know that this pivot in our business model is meeting a gap in the market – particularly for premium at home ramen,” he said.

Customers will be able to order Kyoto online for twice-weekly deliveries.

Motto Motto has secured wholesale customers for Kyoto and is seeking expressions of interest from other interested retailers and distributors around Australia.

 

All the recipes have been created by Motto Motto’s executive chef, Ryuji Tomihara. The Kyoto range includes three make at home ramen kits. Prices start from $8.99 per meal.