Motto Motto signs first franchisees

By Sarah Stowe | 03 Nov 2020 View comments

Japanese QSR brand Motto Motto signs first franchisees who will take on the Westfield Carindale outlet.

Four young entrepreneurs Frank Jiang, Linda Zhang, Jason Yan and Brandon Choi are the new franchisees.

Motto Motto Groups chief commercial officer Matt Fickling [pictured above with Frank Jiang] said We’re thrilled to now have our first franchise partners on-board and part of the Motto-crew. The introduction of franchisees marks just the beginning of our expansion plans as we redefine casual dining across the country by showing Australians the Motto Motto Grade.” 

Despite Covid-19, Motto Motto reports a successful 12 months with growth on all fronts including the opening of three new restaurants. The chain has appointed marketing and supply chain leaders, signed a national distribution deal and developed an e-commerce meal brand named Kyoto At Home

Fickling said the franchisee appointment adds to the good news.

“This news tops off a very challenging and productive year for our group but is illustrative of our proposition to the franchise market. We are not just disrupting with low fees but solving some of the issues the industry is facing, like providing our partners with upfront turnkey establishment costs and end of term franchisor buy back guarantees to lower the risk for them and their family.” 

The Queensland-based Motto Motto business is targeting growth in New South Wales and has Victoria as the 2021 expansion target.

The chain of made-to-order premium-casual restaurants offering a mix of traditional and modern Japanese or Japanese-inspired dishes was brought to life by William Liu, the owner of Australia’s most awarded Japanese restaurant, Sono.

It launched its franchise in late 2019.