New Domino’s CMO appointed
Domino’s has appointed a new CMO, chief marketing officer, after a global recruitment search. Sydney-based Adam Ballesty takes on the role for Australia and New Zealand.
Ballesty is a consumer marketing specialist with decades of experience in the industry matched with a focus on disruption.
His experience includes time at Foxtel, Diageo and Pacific Brands, as well as managing his own strategy and research business, working on start-ups such as sportswear company Skins and retail company Unistraw.
He leaves a GM role with drink company Seedlip to take up the new position on 2 August 2021.
Ballesty, who names Roasted Vegetable Deluxe as his pizza of choice, is replacing Allan Collins who left Domino’s in April 2021 after almost 15 years in the role.
As CMO for Domino’s ANZ Ballesty will oversee consumer marketing including brand, digital marketing, communications and product development, and will lead the development of the innovation pipeline.
Ballesty will also be a member of the Domino’s ANZ executive team working closely with other leaders in the business and CEO Nick Knight to continue to drive the strategic and creative direction of the brand.
Knight said “We are extremely excited to have someone of Adam’s calibre join Domino’s and are looking forward to the new energy, passion and direction he will bring to the role as we continue on our journey of growth, improving the customer experience and pushing the boundaries of what’s possible.
“We are confident he will add immense value to the dynamic and innovative marketing team we have here at Domino’s and can’t wait to see what he does in the role.”
Ballesty has sat on a number of Boards – most recently the Love Mercy Foundation – and is currently a mentor with the Australian Marketing Academy (AMA).