Plus Fitness sells to Viva Leisure

By Sarah Stowe | 23 Jul 2020 View comments

Viva Leisure is acquiring the Plus Fitness chain of 201 gyms across Australia, New Zealand and India.

The $18m deal (plus $2m earnout) with franchisor Australian Fitness Management is expected to be completed by the end of August.

The 175,000 members across 190 franchised clubs in Australia, New Zealand’s three gyms and the four operations in India bring in a revenue of more than $100m.

Plus Fitness launched in 1996 and started franchising in 2009.

Nigel Miller, co-founder and franchisor at Plus Fitness told Inside Franchise Business Executive talks with Viva which began in November reached an agreement in recent weeks.

Plus Fitness sells to Viva Leisure

“It has been an incredible journey for John [Fuller] and I with John opening the first Plus Fitness back in 1996. John and I then joined forces in 2009 and have collectively taken six health clubs to 196 gyms across three countries,” Miller said.

“The decision to sell then has of course not been easy however we believe Viva Leisure Limited are the right operators for the task being an equally progressive and driven company and that they will serve our franchisees well.”

Miller said he and Fuller will be retaining executive positions in the fitness business to assist with the transition of ownership and the continued growth of the network.

“In addition, we are also retaining our own portfolio of 12 Plus Fitness franchises which we intend to build on over the coming months and years. So in short, we will remain a big part of Plus Fitness for many years to come,” he said.

Listed company Viva Leisure has a broad portfolio of brands including Club Lime, FitnFast, Groundup, Gymmy Pt, Hiit Republic and Psycle Life.

Harry Konstantinou, CEO an MD of Viva Leisure, said “We are excited to be acquiring such a successful and well respected brand as Plus Fitness.  John and Nigel have done an excellent job in growing the business to where it is today.

“Viva Leisure believes that it can use many of its bespoke and in-house developed systems to help continue the growth of the entire Plus Fitness network, while at the same time ensuring there are financial and other benefits to franchisees.

“Viva Leisure knows that a successful franchise network only occurs when both franchisor and franchisee are achieving and succeeding.”

Read more about franchise acquisitions here.