Poolwerx cuts franchise fee by $40K

By Sarah Stowe | 12 Jun 2020 View comments

Poolwerx has announced a $40,000 saving for every new franchisee to purchase a business between 1 July and 31 December 2020.

The cost of a franchise has dropped from $99,800 to $59,800.

Poolwerx founder John O’Brien said the significant discount offer will make it easier for Australians to get into business at a time when unemployment is set to rise.

“We want to see small business activity thrive again in Australia and this new offer picks up where the government stimulus stops.,” he said.

“Reducing our franchise fee makes economic sense – we want to make it as easy as possible for the next wave of small business owners to come through, which we know can help get the economy back on track.

“If we don’t inspire the next wave of businesses, we’re all in for an extended innovation and financial drought.”

O’Brien expects a deepening recession to be a catalyst for Aussies to turn to the comparative safety of franchising.

“Amid rising unemployment figures, people are assessing their next career move and want to be in control again. We’ve already seen a significant rise in enquiries for new franchises. Getting into small business or franchising is a chance for them to secure their future and not risk being made redundant again,” O’Brien said.

The multi award-winning franchise system has been operating for 30 years and survived five economic corrections.

John O’Brien believes stimulating small business and creating jobs in the private sector encourages a V-shaped recovery.

At the beginning of the pandemic Poolwerx reported a strong surge in customer demand which was expected to be temporary.

So the pool services chain took steps to future-proof the business against the economic impact of COVID-19.

O’Brien expects the latest measure, the discounted franchise fee, to be a busimess stimulus.

“Even as the crisis lid lifts, Australians will reassess their social habits, people will cocoon and operate more from home – home is the new oasis to work, study and play and there’s an opportunity for home services like Poolwerx to dive in,” he said.

“We’re excited to extend our reach further to meet this demand and help new franchise partners build successful careers.”