Poolwerx goes high tech, fires up franchisees with new tools for customers

By Sarah Stowe | 21 Apr 2021 View comments

Poolwerx aims to fire up franchisees with a brand new line of exclusive pool equipment and products developed in collaboration with pool cleaning brand Maytronics.

The high tech Aquawize wifi-enabled robotic cleaner can be controlled by Poolwerx customers at the click of a button through a mobile app.

Poolwerx founder and CEO John O’Brien said Aquawize’s new range of products leveraged smart technology to ensure Aussies spent more time using rather than cleaning their pool.

“It’s about making pool care smart. Aquawize incorporates innovative technology to provide the ultimate robot pool cleaning experience while also being environmentally friendly, which is a key focus for us and our clients,” O’Brien said.

“The launch of this new brand also forms part of our commitment to our franchise partners to continually innovate and push the boundaries, providing new avenues for growth.

“Diversification has always been in our DNA. While we started out as a domestic pool service provider, our hub and spoke model today combines retail, domestic and business servicing. It’s a recipe that works and we’re excited to add this new revenue ‘stream’ to our bow.”

The first product of the new Aquawize range is launching on Australian shelves this month, with New Zealand and US launches to follow in the coming months.

The range will soon grow to include smart equipment and heating.