Price Attack cuts franchise fee by 75% for ex-airline staff

By Sarah Stowe | 07 Aug 2020 View comments

Price Attack is wooing former Qantas and Virgin staff with a new deal as part of its five-year expansion strategy. The franchised haircare chain plans to almost double its store numbers from 65 to 120 by 2025.

In the wake of mass redundancies in the airline sector, Price Attack Salons is waiving 75 per cent of the franchise fee for former Virgin or Qantas employees.

Network development manager Delena Farmer said “Price Attack is focused on customer service and delivering professional advice to our clients.  Qantas and Virgin staff are highly skilled in this area and we see that there’s an opportunity for them to come on board and start a new career on the ground rather than in the air delivering amazing transformations for our loyal client base. ”

Farmer believes the demands of working in the airline industry and operating a franchise are similar.

“Flight crews are normally detailed oriented and know the importance of following systems and processes, all of which are provided thanks to the Price Attack proven franchise system. That’s why we’re offering an introductory price for any Qantas or Virgin staff looking to embrace a new career.”

Newly appointed Price Attack CEO John Pascoe said “We are looking to increase our store numbers by 46 per cent after identifying regional centres where there is a real need for a retailer like Price Attack Salons.

“The brand’s resilience comes from being a service provider. Everyone needs to get their hair done: this is not something that you can buy online. Hairdressing is a profession and not typically something that is done well by those who are not trained.”