Red Rooster extends Sydney Roosters partnership
Red Rooster has extended its Premier Partnership with NRL club the Sydney Roosters for a further three years.
Clint Ault, Red Rooster CEO, said “It’s wonderful that this partnership between two iconic Roosters will continue for a further three years, and we look forward to working with the team at the Roosters on a number of unique fan engagement initiatives for Members and fans.”
The chicken brand’s extended partnership means the Red Rooster logo will be linked to the football club through to the end of 2023.
Red Rooster’s logo will feature on the back left panel of the NRL playing shorts, as well as across LED and on-field bolster signage at all Roosters home games.
In an additional deal Red Rooster has been announced as the club’s Official Membership Partner, with all 2021 Sydney Roosters Membership Packs including Red Rooster vouchers and special discounts for members.
Roosters COO Jarrod Johnstone said “We’re thrilled to announce the extension of our premier partnership with Australia’s most iconic roast chicken family restaurant, Red Rooster, which will see their famous logo appear on the back left panel of Sydney Roosters playing shorts for the next three years.
“On the back of this, Red Rooster has identified some exciting opportunities to connect with our members and fans throughout the year, and we look forward to working with them on these initiatives which coincide with Red Rooster’s full menu refresh with a number of new offerings,” he added.
The launch of the membership packs coincides with the chicken brand’s unveiling of its new menu which will include a foray into fried chicken.