Royal Stacks signs two-year deal with MCG

By Sarah Stowe | 11 May 2022 View comments

Victorian burger brand Royal Stacks has signed an exclusive two-year deal with the iconic Melbourne Cricket Ground.

The announcement comes just before the start of the 2022 AFL Premiership season.

The MCG partnership will see the distinctive Royal Stacks brand offer its fresh food menu to crowds of up to 100,000. Food will be available on match and non-event days. On the menu will be burgers freshly minced from pasture-fed, Australian, GMO-free beef as well as vegetarian and Halal options.

The design of the Royal Stacks MCG outlets reflects the brand’s personality, with a ’90s flare, vivid colours and upbeat music culture.

Dani Zeini, founder of Royal Stacks, opened his first venue on Collins Street in 2016. Today there are six restaurants across Melbourne including Collins Street, Chadstone, Brunswick, Moorabbin, Melbourne Emporium and now at the Melbourne Cricket Ground.

The brand recently launched its franchise model with business opportunities listed at $350,000 around Victoria.

“When we opened our first store on Collins Street in 2016, we took on a challenge to stand out within Melbourne’s vibrant hospitality industry. We were the small fish in a big pond,” Zeini said.

“A lot has happened in the years since. Multiple new stores, one-of-a-kind pop-up events, a food truck and an expansion into the Chinese market.”

Zeini said “We’re proud of our greatest hits, but still feel like we’re just getting started”.

In December 2021 he revealed his measured franchise growth plan to Inside Franchise Business Executive.

 “We’re not going to break records, being culturally relevant will mean the world to me. I want to be the Melbourne number one burger brand,” he said.