Signarama, Fully Promoted hit record revenue

By Sarah Stowe | 11 May 2022 View comments

B2B brands Signarama and Fully Promoted have reported record level revenue and double digit growth in 2021 across Australian franchisee networks.

Signarama reported more than $78.3 million in revenue from its 100+ strong network of franchisees – a 17.1 per cent like-for-like rise on 2020.

Fully Promoted recorded more than $30.5 million in revenue, up 24 per cent like-for-like, across its Australian network of 50+ stores.

Signarama offers branding and messaging solutions in addition to comprehensive sign and graphic services; Fully Promoted operates a full-service branded apparel, promotional products, and marketing service

Both brands introduced additional products during the pandemic, including cough screens, Covid-19 safety signage, as well as face masks, branded sanitiser and PPE.

The two businesses are part of the United Franchise global portfolio of affiliated brands and consultants which has over 1600 franchises in more than 60 countries.

Timothy Smith, managing director of United Franchise Group – Australia, said “We are incredibly proud of the success our franchisees have enjoyed over the last 12 months.

“It would be an understatement to say it’s been very tough trading conditions since the pandemic, so to see our two franchise brands thrive through this period is extremely satisfying. It’s a true joy to  see all the effort pay off from first and foremost our franchisees, but also our support staff,  operational, sales and marketing team.”

Smith said the business is positive about the future, with expansion plans to include new hires and investments into the franchise support office. Earlier this year UFG appointed a new franchise development manager.

In 2022, the franchise brands have set ambitious goals for network growth in Australia, both with new greenfield locations in the final few available metropolitan territories as well as regional expansion.