Slice of Brooklyn to crowdfund franchise model

By Nick Hall | 28 May 2019 View comments

Just one year after opening its inaugural concept store, traditional New York-style pizzeria, Slice of Brooklyn has unveiled an innovative new concept.

The Adelaide based fast-casual restaurant has announced plans to franchise nationwide, however it’s the brand’s funding scheme that is turning heads.

In order to procure the expansion, Slice of Brooklyn is offering an open investment model. Interested parties can invest in the business for as little as $100, all the way up to the entire funding amount.

Ned Hasanoff, Slice of Brooklyn founder, chef and native New Yorker said the unique opportunity was driven by growing consumer demand.

“We’re giving investors a good portion of our company for a modest investment,” he said.

“We want them to share in our success as we grow as co-owners of our business, that’s why we are offering things like free or discount pizzas, profit sharing and a chance to have a part in the next big fast casual food offering in Australia.”

The Slice of Brooklyn system

In its hometown of Adelaide, Slice of Brooklyn has made in-roads on the local market, thanks in part to its deli-style service.

Pizzas are customisable, hand tossed and cooked in a hot stone base oven, taking just two minutes from preparation to plate.

Hasanoff said the combination of speed, price and quality had translated well to the Australian market, where a fresh a healthier pizza option is lacking.

Expressions of interest for investment are now open through crowdfunding platform Birchal, seeing the Slice of Brooklyn founder pushing on with expansion plans.

The initial growth will see the Slice of Brooklyn move into Adelaide’s Tea Tree Plaza Westfield. From there, corporately-owned stores in Melbourne’s metro-region will take priority before the first intake of franchised restaurants is unveiled.

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