Snap Fitness plans $50,000 fundraiser for mental health
Mental health is high on the agenda in October for Snap Fitness Australia which aims to raise $50,000 for International Mental Health Month.
The fitness chain is partnering with mental health not-for-profit organisation, LIVIN, which offers education programs, apparel and community awareness initiatives. The organisation’s message is It Ain’t Weak to Speak.
Snap Fitness clubs will encourage their clubs throughout the month to support the cause with positive mental and physical health challenges.
Newly minted Snap Fitness CEO Chris Caldwell [pictured above with LIVIN founder Casey Lyons] said he is looking forward to the fitness community facilitating positive physical activity and open conversations around mental health.
“At Snap Fitness our goal has always been to have an all-encompassing approach to health and wellness – we know the strong links between physical and mental health,” he said.
“The existing mental health issues our society is suffering have been heightened this year with the global pandemic, so it’s never been more important for the entire country to get behind this cause and do something to create positive change in their communities.”
LIVIN founder, Casey Lyons, said the partnership between the charity and the fitness chain will highlight the need for Aussies to focus on their overall health and wellbeing, both physical and mental.
Lyons said 2020 has taken a serious toll on the population’s mental health.
“LIVIN was created to break the stigma of mental health – and while we understand many Aussies aren’t in a position to contribute financially to this campaign, we are asking everyone to take some time to focus on their mental health this month.”
Snap Fitness’ fundraising activities began on 1 September and will extend through to 31 October 2020.
Initiatives include an in-club mental health challenge, local fundraising initiatives and a virtual mediation session.