Spectrum Analysis wins Supplier of the Year

By Sarah Stowe | 27 Oct 2021 View comments

Spectrum Analysis Australia has been named the Supplier of the Year 2021 at the online evening gala awards of the Franchise Council of Australia (FCA) on Tuesday 26 October 2021.

Peter Buckingham, co-founder and managing director said “We have been attending the FCA National Franchising Convention and Awards every year, all over Australia, since 1999. We have even been a Finalist in the awards three times. But this year, via an online ceremony, we won. We are beyond excited even if we don’t have the trophy yet.”

The FCA award recognises suppliers who have shown excellence in their contributions to the franchising sector and helped franchise businesses achieve their goals.

Buckingham said “The last year has been very difficult for some franchises and for others, it could be considered a time of significant adaptation and profit. At Spectrum Analysis Australia, we have adjusted our offerings to meet the changing needs of the franchising sector, but we have also diversified our offering to the education sector and now help schools, colleges and universities use facts and data to make more effective short and long term decisions.”

Founded in Melbourne in 1996, Spectrum Analysis Australia offers geodemographic modelling and analysis based on verifiable data and statistics for site selection, territory planning, marketing strategy, business forecasting and executive level decision-making.

A Certified Franchise Executive (CFE) and a long term member of the FCA, Buckingham believes that the franchising sector has found ways to thrive in difficult circumstances and many of the lessons that apply to franchising could also be used in other industries.

“I would love to see more enterprises base their decisions on accurate information, careful analysis and insightful reporting rather than anecdotal observations and personal opinion. Throughout Covid-19, all levels of government have been stating they must use data to make their decisions.

“In a modern world that is so focused on moving forward, it surprises me that so many enterprises are still not using quantitative verifiable data from reputable sources for strategic planning, marketing analysis and financial decision-making,” he said.

“Advances in technology mean that we can provide highly specific online tools tailored for individual clients with all of the privacy methods in place.”