Stretch Studio is ready to launch a joint venture franchise model. The business has company-owned outlets in Sydney neighbourhoods Double Bay, Darlinghurst, Rozelle, as well as Dubai and UA.
The fledgling chain that delivers assisted static stretching was founded by chiropractors, Dr Alex Hopwood and
personal trainer Kayla Alpen.
Hopwood told Inside Franchise Business Executive the JV concept offers a more personalised model, far less red tape and more freedom for both the business owner and the company.
“By going JV we both have a vested interest in making sure the business succeeds. Also it can keep the cost of a studio down if the business owner doesn’t have to worry about franchise fees and initial franchise purchase.”
Costs will sit between $100,000 and $150,000 for a whole studio set-up.
“We have a very simple set up in the studios with only beds and picture/mirror frames on the wall. This plays a big role in keeping costs down.”
Hopwood said Stretch Studio is not looking to convert existing sites into franchises. The business will expand through assigning new locations to franchisees, with an initial focus on Sydney.
“We have also been scouting in Melbourne with some promising locations,” he said.
The assisted stretch concept suits diverse age groups of clients, with the dominant demographics aged 30 to 60.
Hopwood believes low overheads, low set up costs, and the brand’s purpose will attract franchisees.
- Last year the US-based StretchLab business landed in Australia. StretchLab is part of the Boutique Fitness Group which also franchises Rumble and CycleBar here.