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Baskin-Robbins’ boss exits business


Baskin-Robbins’ boss in Australia, Ben Flintoff, is to exit the business in July after a decade with the ice-cream franchise. Flintoff’s departure brings a fresh opportunity for his replacement, current

How Baskin-Robbins hit a two-year target in just two months


Baskin-Robbins’ took just two months to hit a two-year target during the pandemic. How did it do it? Learning to activate the digital channels was the challenge that paid off with just

Stranger Things campaign pays off for Baskin-Robbins


A partnership with Netflix has reaped rewards for Baskin-Robbins Australia as its digital winter 2019 campaign helped launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things. The