Macpherson & Kelley Lawyers

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Four tricky rebrand problems to overcome


When deciding on a new business brand, there are a range of important considerations.   The right to use that new brand from a trade mark perspective is one element, and

How to avoid a rebranding disaster


Rebranding disaster or successful rebranding exercise? A rebrand is often an exciting time for a business, writes Nils Versemann. But before adopting a new brand, whether for a business or a new

How to say no to a franchise resale


The franchisee is ready to sell and there’s a buyer ready. But what if the incoming franchisee isn’t a good fit?