marketing

Showing 1 - 10 of 22 results
Blooms The Chemist appoints chief marketing officer

02/05/2022

Blooms The Chemist has appointed Yvette Costi as chief marketing officer. Costi takes up the role vacated by Pamela Bishop who was earlier this year promoted to the newly created chief operating

Social media marketing trends for 2022

13/12/2021

It’s that time again! New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing

Quest’s multi-million dollar campaign unveiled

26/10/2021

Quest Apartment Hotels’ franchisees are set to take centre stage in a multi-million-dollar, omni-channel campaign, ‘As Local As You Like It’. The campaign emphasises the local nature of each Quest location and

Baskin-Robbins scoops marketing award third time in a row

15/10/2021

Baskin-Robbins has scooped a marketing excellence award for the third time in a row. The ice-cream chain’s 2020 Australian marketing campaign, “Troll For Good”, proved unbeatable in The Australian Business Awards 2021. Along

New Domino’s CMO appointed

06/07/2021

Domino’s has appointed a new CMO, chief marketing officer, after a global recruitment search. Sydney-based Adam Ballesty takes on the role for Australia and New Zealand. Ballesty is a consumer marketing specialist with

Domino’s seeks new marketing boss

31/03/2021

Domino’s is on the hunt for a new ANZ chief marketing officer following the resignation of Allan Collins, who has been in the role for almost 15 years.  Collins, who

How to avoid the top online marketing errors for your business

07/12/2020

As consumers continue to make the switch to online buying, businesses are spending more time and money focusing on the quality of their website and digital marketing strategy. However, a

Is in-house marketing on the way out?

30/09/2020

New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,

Domino’s TikTok Challenge the latest food franchise promotion: who else is getting in on the act?

28/09/2020

Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the

KFC slogan ‘It’s finger lickin’ good’ takes time out

25/08/2020

Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good  – for now. While the slogan has been a byword for the brand for 64 years today the