marketing

Showing 1 - 10 of 15 results
Is in-house marketing on the way out?

30/09/2020

New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,

Domino’s TikTok Challenge the latest food franchise promotion: who else is getting in on the act?

28/09/2020

Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the

KFC slogan ‘It’s finger lickin’ good’ takes time out

25/08/2020

Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good  – for now. While the slogan has been a byword for the brand for 64 years today the

Burrito Bar’s bold strategy pays off

19/08/2020

How has Burrito Bar managed to stay on an upward trajectory during the Covid crisis? It turns out the 31-outlet Mexican-inspired fast food chain has been bold in the face of

Why Barbeques Galore marketing bucked the cost-cutting trend

28/07/2020

Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to make big investments in marketing. But according to Barbeques

Pedders supercharged partnership with Supercars revealed

27/02/2020

Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The new five-year deal also sees the brand join forces with mobility and autonomous systems producer

KFC’s Nikki Lawson to lead Taco Bell global branding

11/02/2020

Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,

Minuteman Press names third-generation president

20/01/2020

Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based

Are you getting good brand value?

06/11/2019

So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in

4 marketing solutions that help franchisees

26/06/2019

The support franchise partners receive from the franchisor is essential to the ongoing growth and success of a franchise network. Clear systems, processes and procedures in place form the framework they require