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Quest’s multi-million dollar campaign unveiled


Quest Apartment Hotels’ franchisees are set to take centre stage in a multi-million-dollar, omni-channel campaign, ‘As Local As You Like It’. The campaign emphasises the local nature of each Quest location and

Baskin-Robbins scoops marketing award third time in a row


Baskin-Robbins has scooped a marketing excellence award for the third time in a row. The ice-cream chain’s 2020 Australian marketing campaign, “Troll For Good”, proved unbeatable in The Australian Business Awards 2021. Along

New Domino’s CMO appointed


Domino’s has appointed a new CMO, chief marketing officer, after a global recruitment search. Sydney-based Adam Ballesty takes on the role for Australia and New Zealand. Ballesty is a consumer marketing specialist with

Domino’s seeks new marketing boss


Domino’s is on the hunt for a new ANZ chief marketing officer following the resignation of Allan Collins, who has been in the role for almost 15 years.  Collins, who

How to avoid the top online marketing errors for your business


As consumers continue to make the switch to online buying, businesses are spending more time and money focusing on the quality of their website and digital marketing strategy. However, a

Is in-house marketing on the way out?


New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,

Domino’s TikTok Challenge the latest food franchise promotion: who else is getting in on the act?


Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the

KFC slogan ‘It’s finger lickin’ good’ takes time out


Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good  – for now. While the slogan has been a byword for the brand for 64 years today the

Burrito Bar’s bold strategy pays off


How has Burrito Bar managed to stay on an upward trajectory during the Covid crisis? It turns out the 31-outlet Mexican-inspired fast food chain has been bold in the face of

Why Barbeques Galore marketing bucked the cost-cutting trend


Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to make big investments in marketing. But according to Barbeques