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marketing
07/12/2020
As consumers continue to make the switch to online buying, businesses are spending more time and money focusing on the quality of their website and digital marketing strategy. However, a
30/09/2020
New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,
28/09/2020
Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the
25/08/2020
Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good – for now. While the slogan has been a byword for the brand for 64 years today the
19/08/2020
How has Burrito Bar managed to stay on an upward trajectory during the Covid crisis? It turns out the 31-outlet Mexican-inspired fast food chain has been bold in the face of
28/07/2020
Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to make big investments in marketing. But according to Barbeques
27/02/2020
Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The new five-year deal also sees the brand join forces with mobility and autonomous systems producer
11/02/2020
Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,
20/01/2020
Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based
06/11/2019
So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in