marketing

As consumers continue to make the switch to online buying, businesses are spending more time and money focusing on the quality of their website and digital marketing strategy. However, a

New research has found that traditional senior in-house and agency marketing roles may be on the way out. According to the data gathered by virtual marketing management company ask Marketing,

Food franchises have been getting creative to keep business flowing and customers engaged in our new normal. Domino’s ‘Crust a Move’ TikTok Challenge, for example. In this challenge contestants have the

Global fried chicken chain KFC has ditched its world-renowned advertising slogan, It’s Finger Lickin’ Good  – for now. While the slogan has been a byword for the brand for 64 years today the

How has Burrito Bar managed to stay on an upward trajectory during the Covid crisis? It turns out the 31-outlet Mexican-inspired fast food chain has been bold in the face of

Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to make big investments in marketing. But according to Barbeques

Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The new five-year deal also sees the brand join forces with mobility and autonomous systems producer

Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,

Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based

So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in