marketing

Showing 11 - 20 of 21 results
Why Barbeques Galore marketing bucked the cost-cutting trend

28/07/2020

Since the pandemic hit, retailers have largely focused on cost-cutting; for a lot of businesses, now is not the time to make big investments in marketing. But according to Barbeques

Pedders supercharged partnership with Supercars revealed

27/02/2020

Aussie automotive franchise Pedders Suspension & Brakes has unveiled a monster new partnership with Supercars. The new five-year deal also sees the brand join forces with mobility and autonomous systems producer

KFC’s Nikki Lawson to lead Taco Bell global branding

11/02/2020

Big changes afoot for KFC South Pacific’s managing director Nikki Lawson. After nearly 20 years with the chicken brand Lawson will be shifting her attentions to Yum’s Mexican fast-food chain,

Minuteman Press names third-generation president

20/01/2020

Many chains like to label their business a ‘family’, but for marketing and print franchise, Minuteman Press International, it’s more than just a turn of phrase. On Friday, the US-based

Are you getting good brand value?

06/11/2019

So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in

4 marketing solutions that help franchisees

26/06/2019

The support franchise partners receive from the franchisor is essential to the ongoing growth and success of a franchise network. Clear systems, processes and procedures in place form the framework they require

Shoppers still prefer in-store experience, data reveals

19/06/2019

Despite retailers’ increasing investment in e-commerce, most consumers still favour an in-store experience over online, according to a new report by marketing specialist, Blis. According to The Real Retail Story report, 63

How to make your marketing dollars go further

29/04/2019

Speak to any franchisor who is the founder of the franchise and they can tell you story after story of how many times they have run their business on the

Belle Property and hockingstuart merge

15/04/2019

Real estate firms merge to gain greater reach. The boutique real estate brand, Belle Property has merged with leading Melbourne-based group, hockingstuart as part of a broader strategy to strengthen

Hairhouse Warehouse reveals new branding

11/03/2019

A new look is on the way for Australian hair and beauty service provider and retailer Hairhouse Warehouse, with the roll out of the new Hairhouse rebrand. The Hairhouse rebrand