Plus Fitness

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Plus Fitness hits 200 gyms in Australia, New Zealand


Plus Fitness has hit a mega milestone with the opening of its 200th club across Australia and New Zealand, 10 years after launching in to the 24 hour gym market.

Viva Leisure reticent on Plus Fitness franchisees’ claim new clause compromises territorial exclusivity


Viva Leisure remains tight-lipped on Plus Fitness franchisees’ claims that a new clause in the franchise agreement leaves existing franchise operators vulnerable to competitors. The franchisees are reportedly concerned competitor

Ex-Anytime Fitness GM heads up Plus Fitness franchise expansion


The former Anytime Fitness GM, Gordon Martin, has been appointed head of franchising at Viva Leisure, and tasked with growing its Plus Fitness chain to more than 300 studios. Viva

Plus Fitness sells to Viva Leisure


Viva Leisure is acquiring the Plus Fitness chain of 201 gyms across Australia, New Zealand and India. The $18m deal (plus $2m earnout) with franchisor Australian Fitness Management is expected to

Plus Fitness membership up 11% as gyms reopen


Plus Fitness is adding new gyms to its portfolio and reporting membership up 11 per cent as gyms reopen. The two new 24/7 gyms are in Edmondson Park and Ambarvale New

COVID-19 impacts on business; KFC store shut; franchisors adapt


As Victoria declares a state of emergency for four weeks, and the ACT announces a public health emergency, how are franchisors adapting to COVID-19 impacts on business? Just a few

Plus Fitness’ digital strategy scored 18,000 new members online


How did Plus Fitness last financial year drive an additional 18,000 website conversions, a 24.15 per cent increase in organic visibility through SEO work and increase organic visibility more than three times

Plus Fitness boosts Indian gym footprint


Aussie gym chain Plus Fitness has opened another club in India at a prime location in Mumbai Central. The brand’s business development head in India, Faiz Sopariwala, said the latest opening would

Plus Fitness opens in Singapore


Plus Fitness 24/7 has taken its brand to a third overseas market, opening its first gym in Singapore. The Aussie fitness chain has appointed master franchisees who plan to establish 25

Plus Fitness raises $70K for Beyond Blue


The 24 hour gym chain Plus Fitness has raised $70,000 for Beyond Blue during its August campaign, Lift Yourself Up, in Australia and New Zealand. More than 150 of its Australian-based