Plus Fitness

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Plus Fitness accelerates innovation with Keepme partnership


Plus Fitness is helping franchisees to increase new membership sales, improve retention and maximise secondary spend by partnering with AI-driven sales and marketing platform Keepme. “We’re the first fitness franchise

Plus Fitness reveals new look


Plus Fitness reveals new look that is part of a brand refresh; 200 clubs will undergo an extensive makeover including industry-leading equipment, a new logo and colour  scheme designed to elevate the

Viva Leisure’s $34 million half-year revenue reflects lockdown constraints


Viva Leisure’s $34 million half-year revenue is down $2 million on the same period last year. However the figure reflects the lockdown constraints of 2021, according to CEO and managing director Harry

Plus Fitness parent Viva Leisure primed for growth despite revenue dip


Viva Leisure, which owns the Plus Fitness franchise chain, has reported a half year revenue of $34 million, a drop of $2 million on the same period last year. The figure

Plus Fitness hits 200 gyms in Australia, New Zealand


Plus Fitness has hit a mega milestone with the opening of its 200th club across Australia and New Zealand, 10 years after launching in to the 24 hour gym market.

Viva Leisure reticent on Plus Fitness franchisees’ claim new clause compromises territorial exclusivity


Viva Leisure remains tight-lipped on Plus Fitness franchisees’ claims that a new clause in the franchise agreement leaves existing franchise operators vulnerable to competitors. The franchisees are reportedly concerned competitor

Ex-Anytime Fitness GM heads up Plus Fitness franchise expansion


The former Anytime Fitness GM, Gordon Martin, has been appointed head of franchising at Viva Leisure, and tasked with growing its Plus Fitness chain to more than 300 studios. Viva

Plus Fitness sells to Viva Leisure


Viva Leisure is acquiring the Plus Fitness chain of 201 gyms across Australia, New Zealand and India. The $18m deal (plus $2m earnout) with franchisor Australian Fitness Management is expected to

Plus Fitness membership up 11% as gyms reopen


Plus Fitness is adding new gyms to its portfolio and reporting membership up 11 per cent as gyms reopen. The two new 24/7 gyms are in Edmondson Park and Ambarvale New

COVID-19 impacts on business; KFC store shut; franchisors adapt


As Victoria declares a state of emergency for four weeks, and the ACT announces a public health emergency, how are franchisors adapting to COVID-19 impacts on business? Just a few