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Are you getting good brand value?


So what exactly is in a brand? A rose by any other name would smell just as sweet… or would it? The immortal words of Shakespeare resonate even today in

How to avoid a rebranding disaster


Rebranding disaster or successful rebranding exercise? A rebrand is often an exciting time for a business, writes Nils Versemann. But before adopting a new brand, whether for a business or a new

Swimart reveals rebrand strategy and logo


Swimart has unveiled its new logo and a three-year rebrand strategy, heralding an exciting phase for the 36-year-old pool and spa franchisor. It all started a year ago as a