The Cheesecake Shop’s “highest standards” deliver 5-star rating

By Sarah Stowe | 01 Nov 2021 View comments

The Cheesecake Shop has once again scooped a 5-star rating with the Australian Franchise Rating Scale.

It is the only food-based franchise system to have achieved the maximum 5-star rating since the scale was introduced in 2019, achieving the top mark for the first time last year.

Ken Rosebery, The Cheesecake Shop’s managing director, said “The Cheesecake Shop is delighted to once again achieve recognition for the high level of transparency and rigor in our system, and the trust we have developed with our franchisees.

“It’s particularly pleasing that through such a tough year, our essential qualities have continued to contribute to our long-term success.”

FRANdata Australia is Australia’s leading franchise business intelligence and information advisory business and it operates the rating scale. Ratings are allocated after an independent and fact-based assessment across seven key categories.

Australian CEO Darryn McAuliffe said the heritage food retailer’s systems and processes “remain of the highest standard” and had once again ensured the brand was seen as an outstanding performer.

In achieving this overall 5-star rating, the franchise system was able to demonstrate a very high level of transparency and franchise performance.

“The quality of supporting information makes it easy to measure their strong performance,” McAuliffe said. “The review team was particularly impressed with the overall financial performance of the network during a challenging and disrupted period and their support programs. These results were validated by the responses of franchisees in their most recent external engagement and satisfaction report.”  

Rating assessment outcomes from the Australian Franchise Rating Scale continue to be delivered for participating franchise systems and are recorded The Australian Franchise Registry.

Last week a high performance rating (4-star) was conferred on Fernwood Fitness, which had shown a “remarkable level of resilience” over the past two years, McAuliffe said.

This year other brands hitting the top rankings through FRANdata include Subway, Chatime, Pizza Hut, and for the third time, Quest Apartment Hotels.