US boxing concept Rumble launches in Australia

By Sarah Stowe | 01 Oct 2021 View comments

Boutique Fitness Studios is launching US boxing concept Rumble in Australia. This is the third brand to join the master franchisee’s stable of premium fitness concepts that includes CycleBar and StretchLab.

Matt Gordin, CEO at Boutique Fitness Studios, has already signed the first 10 studio locations across Sydney, Melbourne and Queensland. 

We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios,” said Gordin. 

The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags.

Boutique Fitness Studios is launching US boxing concept Rumble in Australia | Inside Franchise Business Executive

Boutique Fitness Studios is launching US boxing concept Rumble in Australia | Inside Franchise Business Executive

Central to the Rumble’s core values and brand experience, first-timers “glove up” next to amateur fighters and classes are beginner-friendly so members can Rumble at their own pace. 

The first studio is set to open in Sydney this summer, the initial step in an Australia-wide roll-out of 100 studios over the next five years. 

Former F45 franchise owners and entertainment industry duo, the Stafford Brothers, are opening their own studio on the Gold Coast and helping promote the concept around Australia.

“Our collaboration with The Stafford Brothers will extend our reach as we continue to develop our network of franchise partners around Australia,” said Gordin.

Rumble was founded in New York City in 2017, and has expanded across the country into Los Angeles, Washington DC, Philadelphia, Palo Alto, San Francisco and Chicago, attracting celebrities such as Justin  Bieber, Selena Gomez, Kendall Jenner, and David Beckham.

In the US all three brands are owned by Xponential Fitness, Inc. the largest boutique fitness franchisor in the US.